Avon Ratings and Reviews
 
ANEW Age-Transforming Concealer SPF 15

ANEW Age-Transforming Concealer SPF 15

Immediately, fine lines under eyes are visibly diminished. Skin texture and clarity are noticeably improved. Reflects light away from wrinkles and disguises imperfections. Unique brush applicator. .06 oz. net wt.

Average Customer Rating: 3.34 out of 5 3.3 out of 5
19 of 32 (59%) customers would recommend this product to a friend.

Customer Reviews for ANEW Age-Transforming Concealer SPF 15

Overall: 2 out of 5 2 5
slrv01

Not worth the trouble Date: November 13, 2009
"The concealer itself is fine (but nothing above average). The problem is the dispenser. You twist and twist and nothing comes out. You continue to twist and a big blob comes out. Not worth the trouble."

Review 2 for ANEW Age-Transforming Concealer SPF 15

Overall: 5 out of 5 5 5
MickeyD
Location: Roscoe, IL
AVON Online Store shopping frequency: 4-6 x a year
Age: 45-54
Skin tone: Fair
Skin type: Normal
Great Product if you give it a chance Date: October 12, 2009
"This product is great once you figure out how to use it. The trick is to only turn the dial one or two clicks at a time so you don't get too much product on the brush. Brush only a light coat on your skin and then gently pat with your ring finger. This removes any excess product and also blends at the same time (don't rub, just pat - otherwise, you will rub it off). If it's not enough coverage put on another coat and gently pat again (as with most things, however, if you put on too many coats it will most likely cake). The other trick is to order the right color (maybe your Avon rep can help you with that). As someone else said, what's nice about Avon is you can return it and try again."
1 of 1 people found this review helpful.

Review 3 for ANEW Age-Transforming Concealer SPF 15

Overall: 4 out of 5 4 5
nurseflaka
Location: Chicago
Age: 25-34
Skin tone: Fair
Skin type: Normal
Top 500 Contributor Top 500 Contributor
Great concealer and more Date: September 8, 2009
"This concealer is ultra blendable and hydrates while it conceals. Plus it has SPF to prevent future damage! I wish I would have known about this product sooner. The only complaint I have is that due to packaging you cannot tell when you are close to running out of the product. But I've had mine for 2 months, a little goes a long way."

Review 4 for ANEW Age-Transforming Concealer SPF 15

Overall: 5 out of 5 5 5
AvonCustomer0793
Location: OH
AVON Online Store shopping frequency: more than 6x a year
Age: 35-44
Skin tone: Medium
Skin type: Combination
Top 1000 Contributor Top 1000 Contributor
The Best Concealer I Have Ever Used! Date: September 3, 2009
"I have been buying a very high-end department store concealer for years. It's expensive, too. I was determined to find one just as good, for less money. This is it! However, it 's not just as good, it's BETTER! I knew the test would be when I reached for Anew's Concealer, VS my old stand by. And I did! I will not have to pay those high-prices anymore, and people keep telling me how great my eyes look, so I know it's not just me, it's my concealer. BTW, I have no trouble whatsoever with the packaging, and in fact, it's easier to use than the one I used to use. Thanks Avon!"
1 of 1 people found this review helpful.

Review 5 for ANEW Age-Transforming Concealer SPF 15

Overall: 5 out of 5 5 5
Marvyn1221

Great Consealer! Date: June 17, 2009
"This is the best consealer I have used. I am fair skinned and have a hard time finding a color that matches my skin tone. I do not wear foundation just tinted moisturizer and this applies great on top. It blends well and covers everything, without looking uneven or cakey.
Highly recommend!
"
1 of 2 people found this review helpful.

Review 6 for ANEW Age-Transforming Concealer SPF 15

Overall: 1 out of 5 1 5
windancer101
Location: Pahrump, Nv.
AVON Online Store shopping frequency: more than 6x a year
Age: 45-54
Skin tone: Fair
Skin type: Dry
ANEW LOW, AGAIN!!! Date: May 22, 2009
"After Using The Anew Age-Transforming
Compact Makeup For Some Reason I Was Hopefull For A Different Outcome... I Was Wrong!!(At Least I Tried Again) I Tried (2) Diff. Colors.(1)Fair, Aswell As (2)Light Neutral.
With My Fair Skin, All I Recieved Was The Look Of (JAUNDICE...Again!!) However, The Reason I Love AVON, is The Fact That AVON'S Return Policy!!!! Better Luck Next Time......
"

Review 7 for ANEW Age-Transforming Concealer SPF 15

Overall: 5 out of 5 5 5
JillM
Location: Iowa
AVON Online Store shopping frequency: more than 6x a year
Age: 25-34
Skin tone: Medium
Skin type: Combination
Top 1000 Contributor Top 1000 Contributor
Covers dark circles Date: April 23, 2009
"The concealer is thick enough to cover any dark circles and I haven't had any problem using the brush as an applicator. What I like best is the spf which most concealers don't have but is necessary around the eyes."
1 of 2 people found this review helpful.

Review 8 for ANEW Age-Transforming Concealer SPF 15

Overall: 5 out of 5 5 5
PowerShopper1
Location: Marysville, WA
AVON Online Store shopping frequency: 4-6 x a year
Age: 45-54
Skin tone: Fair
Skin type: Combination
Top 1000 Contributor Top 1000 Contributor
Better than the "High End" Product -5 stars! Date: April 18, 2009
"I bought the same type of product from a high end line and it ran out in about 15 uses...a big waste of money! Then Avon came out with this product and I love it. My sister showed me hers and I am hooked. I really do like the brush. It just seems different because it is unlike other concealers. If you put the product on the heel of your hand after turning the brush, then use the brush to apply the product you get even better coverage. The best part is I can control the amount I use!"
9 of 9 people found this review helpful.

Review 9 for ANEW Age-Transforming Concealer SPF 15

Overall: 3 out of 5 3 5
kota37

AVON Online Store shopping frequency: 2-3 x a year
Age: 35-44
Skin tone: Medium
Skin type: Combination
not impressed Date: April 13, 2009
"I don't like this concealer the brush is bothersome not helpful and I thought the concealer itself was caky? I will be sending mine back."
1 of 1 people found this review helpful.

Review 10 for ANEW Age-Transforming Concealer SPF 15

Overall: 1 out of 5 1 5
SKB4271
Location: Winston-Salem, NC
AVON Online Store shopping frequency: 4-6 x a year
Age: 35-44
Skin tone: Fair
Skin type: Combination
Top 1000 Contributor Top 1000 Contributor
Don't waste your money Date: April 10, 2009
"This product is even worse than the ANEW Age-Transforming Foundation which is saying a lot because the foundation is awful. Just because it has the Anew name doesn't mean it's good.

This stuff goes on like yellow paint. If you have any wrinkles it will just seep down into them making them so noticeable you could see them from space.

Skip this one and try something else.
"
1 of 1 people found this review helpful.

Review 11 for ANEW Age-Transforming Concealer SPF 15

Overall: 1 out of 5 1 5
MinnieMouse

AVON Online Store shopping frequency: 4-6 x a year
Age: 25-34
Skin tone: Fair
Skin type: Normal
Wretched Date: April 4, 2009
"Definitely would not recommend this product. The color I ordered, natural fair, was orange. Sorry ladies, but I stepped away from orangey makeup in the eighties. Also, it does not fill lines. The brush is a good idea, but you still have to blend with another applicator, such as a sponge or finger. Also, everything the other reviews say about the product gushing onto the brush when you twist is true. I am tossing this after many tries to get it right. What a waste, and I was really looking forward to this product."
1 of 1 people found this review helpful.

Review 12 for ANEW Age-Transforming Concealer SPF 15

Overall: 4 out of 5 4 5
California90007

Age: 25-34
Skin tone: Medium
Top 250 Contributor Top 250 Contributor
SPF a plus Date: April 2, 2009
"Let's keep it real, this is no magic marker and won't completely eliminate the appearance of dark circles. When I first put it on I didn't see a strong improvement, but did notice it lightened the darkness under my eyes a bit. I took a picture of myself and my dark under eyes didn't show up--and THATS what impressed me. I always look tired in pictures because I barely ever use make-up and don't use concealer. If I apply too much of this it ends up going into the creases of my eyes and makes me look older so I have to just swipe my finger over it to get rid of that, but if you just apply a minimal amount it stays on for hours on me. Definitely like the SPF in this, and I will definitely continue to use it."
1 of 1 people found this review helpful.

Review 13 for ANEW Age-Transforming Concealer SPF 15

Overall: 1 out of 5 1 5
mmjw
Location: Indy
Age: 35-44
Skin tone: Fair
Skin type: Normal
Not worth applying Date: March 31, 2009
"This make up is not worth applying. It comes off in a couple of hours anyway. It also cakes on the spot applied and if you don't rub it in quik enough then you have to practically chisel it off.

It is not comparable to department store concealer and the packaging is flawed. You don't know how much you are getting on the brush since it comes up through the middle of the brush and you don't know how much is left in the bottle.
"

Review 14 for ANEW Age-Transforming Concealer SPF 15

Overall: 1 out of 5 1 5
gerri
Location: Missouri
AVON Online Store shopping frequency: more than 6x a year
Age: 55 yrs and older
Skin tone: Medium
Skin type: Normal
Top 250 Contributor Top 250 Contributor
Not for me Date: March 9, 2009
"I bought this some time ago, tried it and did not like. Put it back and recently tried again but, unfortunately, with the same results. Really beads up and must be removed. Don't know where the positive reviews are coming from. A disappointment."

Review 15 for ANEW Age-Transforming Concealer SPF 15

Overall: 5 out of 5 5 5
jdawson
Location: Gonzales, LA
AVON Online Store shopping frequency: 4-6 x a year
Age: 25-34
Skin tone: Medium
Skin type: Combination
Fantastic Date: March 4, 2009
"I put this around my eyes & it wakes up my eyes! I have dark eyelids instead of bags under my eyes & if I try to use shadow, I end up looking washed out. Putting this on first is the key to making it all great!"
3 of 4 people found this review helpful.

Review 16 for ANEW Age-Transforming Concealer SPF 15

Overall: 2 out of 5 2 5
susu
Location: Houston, Tx
AVON Online Store shopping frequency: more than 6x a year
Age: 45-54
Skin tone: Fair
Skin type: Normal
so-so Date: February 17, 2009
"This product doesn't deliver quite what it promised. I am not impressed with it. I will use it until it runs out, but otherwise......"

Review 17 for ANEW Age-Transforming Concealer SPF 15

Overall: 5 out of 5 5 5
GulfCoast
Location: On the beach in Southwest Florida
AVON Online Store shopping frequency: 4-6 x a year
Age: 45-54
Skin tone: Medium
Skin type: Combination
Top 250 Contributor Top 250 Contributor
Complete Coverage Date: February 4, 2009
"If you need a concealer with complete coverage, this one cannot be beat. I have very dark circles under my eyes, dark red veins in my cheeks, and dark spots from prolonged sun exposure. This product covered every imperfection and makes me look like I am in my 20s. I do agree with other reviewers that the applicator is flawed. The product does not come out evenly and only comes out one side. You have to turn the base to get the product to the brush. I turned and turned and then had an abundance of product on the brush. HOWEVER, I applied the concealer with the applicator, patted it around evenly with my finger, and then blended it with the foundation brush. I had visible and dramatic results. The key is the BRUSH! The only concern I have is when will I know when it is time to reorder? The package is small and it only takes a little to do the trick, but you cannot tell how much is left in the package – this could be a problem because I do not want to run out."
14 of 14 people found this review helpful.

Review 18 for ANEW Age-Transforming Concealer SPF 15

Overall: 1 out of 5 1 5
corena
Location: Oklahoma
AVON Online Store shopping frequency: more than 6x a year
Age: 35-44
Skin tone: Fair
Skin type: Dry
Number One Contributor Number One Contributor
Not a good product. Date: January 27, 2009
"The brush applicator is realy useless. I have tried 3 differant shades and just can't seem to find one that actualy stays put and covers."
2 of 2 people found this review helpful.

Review 19 for ANEW Age-Transforming Concealer SPF 15

Overall: 1 out of 5 1 5
tvlgds
Location: TX
AVON Online Store shopping frequency: more than 6x a year
Age: 45-54
Skin tone: Fair
Skin type: Normal
Horrible Date: January 20, 2009
"Comes out in big globs and cannot be blended at all. I end up wiping it off my face. Complete waste of money."

Review 20 for ANEW Age-Transforming Concealer SPF 15

Overall: 5 out of 5 5 5
LadyinMidland
Location: Midland, Texas
AVON Online Store shopping frequency: more than 6x a year
Age: 45-54
Skin tone: Medium
Skin type: Combination
Great Secret Date: January 9, 2009
"I have only been using this product for a short time, but I did make a wonderful discovery the other day. If you let it set for a couple of minutes before blending it into your skin, it works twice as well."
8 of 9 people found this review helpful.
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