Platinum recaptures the look of youthful contours. THE BREAKTHROUGH TECHNOLOGY: Avon’s first-ever patented Paxillium Technology. Skin feels saturated in creamy comfort. 82% of women agree facial contours look reshaped for more youthful definition. * Overnight, skin on the face and neck feels lifted; deep wrinkles appear reduced.* After 2 weeks, reduces the look of deep horizontal lines in the neck area. Lifts and firms the look of sagging skin under the chin and neck. For best results, use morning and night. 1 fl. oz. *Based on women who expressed an opinion in a consumer-perception study. TO USE: AM & PM, smooth over cleansed face and neck. Some individuals, especially those with sensitive skin, may experience a brief tingling sensation following application. If this occurs, wait ten to fifteen minutes after cleansing before applying, or try using more sparingly, or less frequently until your skin accommodates. Hold bottle in one hand with your index finger resting on the button at the top. Then simply tilt the bottle toward the fingertips of your other hand, and press the button indent firmly and completely with your index finger until the serum appears. For the first use, you may need to pump the button several times to release the serum. With subsequent uses, the serum should dispense easily with just one pump using your index finger. As with any skin care regimen, Avon recommends the daily use of sunscreen to help prevent sun damage. WARNING: For external use only. Avoid contact with eyes. If product contacts eyes, rinse thoroughly with water. If irritation develops and persists, discontinue use and consult a healthcare practitioner. Keep out of reach of children. Use only as directed.