"I have used this product for years. I love it! I can swim in in, cry in it, wear it all day long. I've run out a couple of times or had a "purchase with a purchase" of another type of mascara, they stay in my drawer unused and these are used till they are completely gone. I have even tried other types of Avon mascara, but I always go straight back to this product and usually after just a couple of tries. I always buy several when they are on sale."