Help defend your skin against the visible effects of environmental skin damage. This lightweight, moisturizing lotion protects with an invisible barrier that helps shield skin from age damage.* Formulated with our most advanced antioxidant complex ever, plus our highest SPF available, with Broad Spectrum SPF50. Suitable for sensitive skin. Fragrance free. Use AM. Can be used under makeup. 1.0 fl. oz. *To help protect your skin from the aging effects of the sun, it's important to avoid the sun and wear protective clothing as well as wearing sunscreen.
"I like several of the ANEW skin care products from AVON. They are absolutely the best on the market. But I would have to say that this one is probably my favorite so far! I've been using it since it came out, and I haven't found another skin care product (from anywhere) that I like better. The SPF 50 is the best, it's extremely emollient, there's no fragrance, and it goes on very smoothly. My skin feels very moisturized, but never greasy, and it's the absolute best moisturizer I've ever used under my makeup. Last but not least, the pump is the best & easiest to use, and most importantly, my skin has never looked better!!"
"I have sensitive combination skin. Finding a sunscreen for my face has been an adventure. This is perfect!! No redness, no break outs and it doesn't smell bad. A little goes a long way. This is must have!"
"This product has so far really been wonderful. I'm in my 40's and this is really making my skin feel so much smoother within days of using it. Been using for a few months and love. I feel it makes skin smoother,softer, brighter. I live in the desert and withstand full blown sun and weather. Love that this has the built in SPF. This has so far, been my most favorite ANEW product to date. Thank you AVON Team!"
"I have been using Anew Clinical Skinvincible Multi-Shield Lotion Broad Spectrum SPF 50 for 2 years. I like the fact it has a 50 SPF sunscreen. It is a lotion, not a heavy cream, and easy to apply under make-up. It has helped me keep my youthful look. I only buy unscented products, this works well for me."
"Living in the North your skin can get dry quickly in the Fall & Winter months. My husband complained of dryness/itchyness so I ordered this specifically for him. He loves it. He likes the pump so his fingers don't dip into a jar & waste it. He says it does not feel thick or gooy. It has an SPF which I think is important to use everyday. I plan on getting this product for my daughter as well. I use the Vitale Day cream & love it for now. I recommend trying this product for anyone."
"This SPF moisturizer is surprisingly not too bad! It doesn't have that strong SPF smell and it doesn't feel gritty on the face like some high SPF moisturizers do. It leaves a slight white cast on the face, but it kind of goes away. It's not my favorite, but I would use it because overall it's not bad for having such a high SPF."
"I really like the formulation, most of the ingredients, and the actions of this product. One problem: I cannot use any products on my face that contain the SPF's used here. AVON, please produce this lotion in a SPF free-formula and you will have another winner!"
"I love love this product - I use it daily...........I have sensitive skin & this product is wonderful for that............love that it has an SPF too...............avon pls do not ever get rid of this product............you need to come out with more sensitive line products.............this one is fantastic !!!! also it does not make ur skin oily.......I have oily skin & it does not affect it"
"I really love this moisturizer, and use it daily. I like the fact that it is full spectrum SPF 50. However, The pump mechanism sticks after each pump, which is extremely annoying. I end up pulling the pump mechanism back up after each pump."
"I went to Florida and needed a good sunscreen and this worked wonderfully. It made my face feel and look great. I never burned the entire week I was there which I was outside most of the time. I am allergic to most products but had NO allergic reaction to this. I am now ordering the night cream and will continue to use this lotion during the day. It is awesome! I highly recommend it :)"
"I, too, really like the feel and sun protection offered by this cream. I have used the other creams Avon has, but have switched to this one because of the SPF being 50 and the lovely feel of the cream. But, almost right away, the pump clogged and even though I washed it out & messed with the pump a lot, it continued to clog. I have had to use the end of the wand to dip the lotion out of the bottle. The bottle is very attractive, but unreasonable to use! I prefer the cream in the jars, although now I see there is a cream to be used in the evening in a jar. If that was for day use & had the SPF, I would buy it in a heart-beat! I, too, find the pump frustrating, not allowing me to get all to the expensive cream out, and takes quite a bit of time fussing with it!"
"The product inside is exceptional. goes on dry, doesn't run or sting. One of the few daily sunscreens I 've been able to tolerate. The bad: awful packaging. when you have 1/4 left the pump no longer dispenses product. You have to turn bottle upside down and take top off and dispense that way. Bottle is made of glass and slipped out of my hand and crashed and shattered all over my floor. DOES NO ONE TEST THESE THINGS BEFORE RELEASENG???? A daily sunscreen is not a luxury cream. One needs to get it on and out the door in the morning, not fusing with a glass bottle with a terrible dispensing system. This is also no cheap for everyday use, and multiple applications a day. I may have to go back to one of my neutrogena, plastic tube, easy dispense."
"I've never used Avon before. After reading this day lotion being voted the best daytime moisturizer at Red Book I can't resist buying a bottle to give it a try. I've used all creams/lotions out there, and have to say Avon SFP 50 day lotion comes to par with all the name brand product at a fraction of cost. It is very light and emollient and considered its high SPF the texture is very well formula and can be applied easily. The lotion gets absorbed quickly, leaving a semi matte finish for my make up application. I'm surprise to see how well it moisturizes and yet not greasy at all, doesn't give me a white cast but a healthy looking complexion. My face feels very comfortable whole day, my complexion smooth and radiant. This is a really outstanding day lotion and it prompts me to get the night cream as well, which is equally good. I will recommend this lotion to everyone I know who wants great hydration and sun protection during the day. Great product!"
"i love this skin lotion! It is perfect for my combination skin,and it moisturizes without feeling greasy.My makeup goes on so smooth, plus the SPF50 is great for the summer months ahead. My skin looks much smoother too!!!"
"i love this product. its a great moisturizer and sunblock. i use it every morning before i put on makeup. its perfect and it doesn't feel like there's stuff on my face. i put on sunblock everyday because i have freckles and light skinned, so this is a great replacement. i have sensitive skin, and i have no issues with this. FINALLY! im so glad this product came along, it has made my life easier, and my face happier."