Help defend your skin against the visible effects of environmental skin damage. This lightweight, moisturizing lotion protects with an invisible barrier that helps shield skin from age damage.* Formulated with our most advanced antioxidant complex ever, plus our highest SPF available, with Broad Spectrum SPF50. Suitable for sensitive skin. Fragrance free. Use AM. Can be used under makeup. 1.0 fl. oz. *To help protect your skin from the aging effects of the sun, it's important to avoid the sun and wear protective clothing as well as wearing sunscreen.
"I have used another version of a SPF 50 anti-oxidant moisturizer from another company and I like it better because it is in a tube and I can get all of the lotion out. This Avon lotion is too thick for the pump. Right now, my bottle is half full and I have to open the top and swipe the lotion off the pump straw. The pump and bottle is a bad design for this THICK lotion. I don't even think I will be able to get all of the lotion out of the bottle, even if I shake it. Will not purchase again."
"I live in a climate where the sun is very hot, & we have no shade trees. I love to work in our yard, & this face cream is excellent for protection for my very sensitive skin. It goes on so smoothly. Just ordered 2 more. I don't want to run out of this marvelous face & neck lotion. It also works great under makeup."
"This is a fabulous product that I can no longer live without! Love the high level of sunscreen and also love that it goes on like a creamy moisturizer and soaks right in with no "sunscreen" feel/look to it at all. It has now become one of my favorite face products that I use every day and my make-up goes right on over it and looks fabulous. I consider this a MUST HAVE."
"I like several of the ANEW skin care products from AVON. They are absolutely the best on the market. But I would have to say that this one is probably my favorite so far! I've been using it since it came out, and I haven't found another skin care product (from anywhere) that I like better. The SPF 50 is the best, it's extremely emollient, there's no fragrance, and it goes on very smoothly. My skin feels very moisturized, but never greasy, and it's the absolute best moisturizer I've ever used under my makeup. Last but not least, the pump is the best & easiest to use, and most importantly, my skin has never looked better!!"
"I have sensitive combination skin. Finding a sunscreen for my face has been an adventure. This is perfect!! No redness, no break outs and it doesn't smell bad. A little goes a long way. This is must have!"
"This product has so far really been wonderful. I'm in my 40's and this is really making my skin feel so much smoother within days of using it. Been using for a few months and love. I feel it makes skin smoother,softer, brighter. I live in the desert and withstand full blown sun and weather. Love that this has the built in SPF. This has so far, been my most favorite ANEW product to date. Thank you AVON Team!"
"I have been using Anew Clinical Skinvincible Multi-Shield Lotion Broad Spectrum SPF 50 for 2 years. I like the fact it has a 50 SPF sunscreen. It is a lotion, not a heavy cream, and easy to apply under make-up. It has helped me keep my youthful look. I only buy unscented products, this works well for me."
"Living in the North your skin can get dry quickly in the Fall & Winter months. My husband complained of dryness/itchyness so I ordered this specifically for him. He loves it. He likes the pump so his fingers don't dip into a jar & waste it. He says it does not feel thick or gooy. It has an SPF which I think is important to use everyday. I plan on getting this product for my daughter as well. I use the Vitale Day cream & love it for now. I recommend trying this product for anyone."
"This SPF moisturizer is surprisingly not too bad! It doesn't have that strong SPF smell and it doesn't feel gritty on the face like some high SPF moisturizers do. It leaves a slight white cast on the face, but it kind of goes away. It's not my favorite, but I would use it because overall it's not bad for having such a high SPF."
"I really like the formulation, most of the ingredients, and the actions of this product. One problem: I cannot use any products on my face that contain the SPF's used here. AVON, please produce this lotion in a SPF free-formula and you will have another winner!"
"I love love this product - I use it daily...........I have sensitive skin & this product is wonderful for that............love that it has an SPF too...............avon pls do not ever get rid of this product............you need to come out with more sensitive line products.............this one is fantastic !!!! also it does not make ur skin oily.......I have oily skin & it does not affect it"
"I really love this moisturizer, and use it daily. I like the fact that it is full spectrum SPF 50. However, The pump mechanism sticks after each pump, which is extremely annoying. I end up pulling the pump mechanism back up after each pump."
"I went to Florida and needed a good sunscreen and this worked wonderfully. It made my face feel and look great. I never burned the entire week I was there which I was outside most of the time. I am allergic to most products but had NO allergic reaction to this. I am now ordering the night cream and will continue to use this lotion during the day. It is awesome! I highly recommend it :)"